More articles The online advertising giant BuzzFeed is under investigation by the FTC for allegedly paying people to post “false or misleading” ads.
BuzzFeed, whose name is also owned by Univision, has been accused of paying its writers to make false or misleading ads that can lead people to buy ads they don’t want, and to spread false or harmful information about BuzzFeed.
Buzzfeed said in a statement to the Wall Street Journal that it was cooperating with the investigation and that it “fully supports the integrity of our editorial process.”
The FTC investigation into BuzzFeed came after a whistleblower told The Wall Street Times in August that a former BuzzFeed employee called BuzzFeed’s executives with a threat to report the company to authorities if they didn’t stop the practice.
The whistleblower told the newspaper that the threat had prompted the company’s board of directors to remove BuzzFeed’s CEO and two other employees from the company.
The former employee told The Times that BuzzFeed’s board “had decided that there was a clear conflict of interest between the CEO and the company.”
BuzzFeed said in its statement that the employee’s allegations were false.
BuzzFeed said the former employee’s complaint was not related to the company and was being investigated as part of an ongoing investigation.
The company said it was investigating the allegations.