The Big 5 publishing houses have a huge stake in the future of the online publishing industry and it looks like they’re betting big on their own success in the coming years.
As part of the BPI’s Digital Trends conference in London, they announced a deal with Big 5 publisher Penguin to bring Big 5 books to its website.
The deal is a big one for Penguin, which has had a bad few years with its online sales, as it has struggled to keep pace with the ever-growing online audience.
Penguin’s UK sales were down 12.9 per cent in 2016 and down 11 per cent year-on-year in 2017.
That has meant that it’s struggling to maintain the same sales growth rate as Amazon, which also has a huge print and digital business.
“With Big 5 titles, we can deliver a better experience, with the best possible reach across all platforms,” said Penguin Digital chief executive John Watson.
“This new agreement will allow us to take Big 5’s titles to our readers more quickly, at a better price, and offer more value than ever before.”
According to the publisher, the new deal will see Big 5 book titles available on its website for free, for the first year.
This is great news for readers as they can now see the content that they’ve been waiting for on their mobile devices, tablets and laptops.
But it’s also a huge blow for publishers who have been looking for ways to diversify their sales with online offerings.
“Publishers are not averse to trying to diversifying, and it is something we have been thinking about for a long time,” said Big 5 Digital chief operating officer Alex Kline.
“In the digital space, we are one of the largest players, and we know that we have an enormous opportunity to be successful and to grow our business.”
As part of its plan to continue to grow its online business, Penguin has also started using technology to help customers understand which books are available to buy on its site.
The technology uses the data that it collects to help it better understand the buying habits of its users.
“We use our data to understand what is being bought, what the market wants and what the users want, and to make better decisions about where and when to buy books,” said Watson.
“It is not only a smart way to target ads, it is also a way to give publishers more information about their customers, which is a great way to grow and grow their business.”
The Big 5 is also now offering a new way for customers to opt-in to its e-book and audiobook service, which offers more convenient and less intrusive ways to buy Big 5 products, such as with a subscription.
“Our customers are increasingly interested in listening to audiobooks or books in the comfort of their own home, with our new Audible option,” said Kline in a statement.
“We know that it takes time to learn and grow as a business, and that they value convenience and convenience over the immediacy of reading on their smartphones.
This new option for them is a key part of our efforts to provide the best experience for their listening experience.”
This is good news for consumers, as the new service is a way for publishers to improve their business in an increasingly crowded market.
As more publishers try to adapt to digital growth, consumers will benefit from more options to buy and read.