By Kate Houghton and Laura O’Connell/National Geographic magazineThe first wave of big-name publishers, including Penguin, Simon & Schuster, Simon and Schuster Children’s, and HarperCollins, are taking the plunge to make their imprints more appealing to millennials.
As a result, some book titles will start with a strong “me” in the title, while others will focus on a “we.”
But there’s one title in particular that’s been struggling: The Wiley Publishing imprint.
The imprint, which was launched in January, has struggled with low sales and a declining customer base.
In a statement to National Geographic, Wiley CEO Jeff Tinsley said, “Our first step was to make a decision to focus on the best of the best, and we are pleased to announce that we are changing our publishing strategy to focus primarily on women.”
In addition to being a pioneer in female-focused books, Wiles books have been praised for their strong writing and storytelling.
This includes its “Feminine Dream” series of novels, which features a female protagonist who dreams of becoming a writer, and “The End of the World as We Know It,” in which a woman loses her job as a nurse to pursue a writing career.
Tinsley added, “We know the success of the women’s imprints is not just based on their publishing output, but on their strong sales.”